The email footerĪnother relatively common location to include this link is in the footer of your email. Otherwise, the preview text will automatically show up as ‘View this email in your browser’ which won’t look very appealing in the inbox. NOTE If you choose to include the ‘view this email in your browser’ feature in the header of your email, make sure you’ve customized your email preview text. Most emails have some sort of white space at the beginning of the page, which also makes it easy to include the link without interfering with your design. This is a great way to give your readers a quick solution when their email doesn’t load. It’s immediately clear to readers to go to your web-based version if they experience any rendering issues. Many feel that the ‘view this email in your browser’ link should be placed in the header of the email to allow the alternative reading option to stand out. The email headerĪccording to the rules of visual hierarchy, because readers tend to read top to bottom, elements higher up on the page are perceived as more important. While the ‘view this email in your browser’ link is most commonly found in the header, many argue that it should be placed further down the email. This is important to make the right decision for your audience. Where you should position the link in your email comes down to two key factors - email design best practices and consumer behavior. Now that you understand the reasons for adding this feature in your emails, let’s take a look at some placement options. Where to put the ‘View this email in your browser’ link If you simply like the idea of your readers having an option to view a web version of your email for an enhanced experience.For accessibility reasons-some readers may need a web version to activate assistive technology.To allow people to bookmark your email if you’re sharing helpful information.
#RBROWSER EMAIL CODE#
To make your email code accessible to your users.To eliminate any concerns about display features in certain email applications.follow these best practices for newsletter images) If you have a particularly image-heavy or interactive email (p.s.
While many argue that rendering issues are now a minority case and the need for the feature is obsolete, there are still many valid reasons to point your readers towards a web version of your email: Mirror links are not mandatory but we recommend you use them. Reasons to have a ‘View this email in your browser’ option It’s important to remember that many of your contacts may not have the knowledge (or the time) to review or change their email settings. While most email clients will now render images without a problem, some still automatically preset emails to not display images or hyperlinked images for security reasons.Ī bad rendering experience is a sure-fire way to lose your email subscribers.
One of the most frustrating things in terms of user-experience is receiving an email with formatting or rendering issues. Why include ‘View this email in your browser’? Related: What is an Email Preheader? Definition, Benefits, and Best Practices
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